Welcome to the SEMSEOBlog.  I will be discussing different aspects of SEO and SEM to try to share my knowledge and as well as exploring some new aspects of Search Engine Marketing and Optimization.

I created my first website in 1995.  I guess I have been doing SEO and SEM since.  Well we had not even coined the terms yet.

I have since created dozens of websites, including CopCareer.com a Police Jobs website and ThePinPeople.com for creating custom personalized lapel pins,  just to name a few.

I graduated from Fordham University, with a Bachelors Degree in Business Management.  I have been the CEO of several businesses.  Some successul and some not so successful.  Most people don’t like to talk about our failures.  I do!  I believe it is in our failures that we learn.  Better to learn from other people’s mistakes, but our own mistakes seem to hit us in the head like a hammer, so we do truly learn from them.

I have read just about every book I could possibly find about Search Engine Marketing and Search Engine Optimization.  Some of them great, some of them just a waste of money.  I felt as though I knew more than some of the authors.  Which is truly the reason for this blog.

I try to explain to friends and colleagues that traffic is great.  It is what can make or break an online business, however……  CONVERSION RATES are the real key to success.

As the days go on, I will discuss how to focus your Search Engine Marketing and Optimizations efforts towards increasing conversions.  Let’s face it, if you only had 20 visitors coming to your website and all of them purchased your product, you would probably doing well, based on wht you are selling.  Now let’s say 10,000 visitors come to your site, daily!  And let’s say well 1 visitor buys your product or fills out your form.

Well no reason to say much more.  I will be discussing some basic SEO and SEM (both very different, yet intertwined) strategies, SEM for Conversions, SEO for Conversions, SEO/SEM Tools, and my own personal experiences.

Much more to come.