Video marketing refers to the use of video to promote a brand, product, or service, boost digital and social media engagement, educate customers and partners, or reach out to an audience via a platform. With video marketing, you can tell your narrative, communicate with your audience, and much more.
Using a video instead of a static picture on a website’s home page or in a social media ad advertisement can help you keep visitors’ attention on the screen for longer.
- Informational/explanatory movies may reassure consumers about your product, and if you have a sophisticated product in use or that you plan to release, these videos can be quite beneficial to your customers.
- Video reviews will also provide extra information to your consumers, and if by people-influencers whose opinions I value in your industry, you will gain more visibility.
- Live videos, which have been increasingly popular in recent years, are another type of video marketing that allows you to interact directly with your audience. People remark 10 times more on live videos than on conventional videos, according to a Facebook poll!
Now that we have a fundamental understanding of video marketing, we can focus on the important characteristics of how to implement digital video marketing effectively!
Decide On Your Message And Aim
It’s not just about making a catchy video and putting it out there. Do you require fresh leads, or do you have a specific goal in mind, such as increasing subscriptions or followers? Because all of the video marketing content’s visual storytelling should be discovered on this baseline, they should direct viewers to this aim at the conclusion.
Your Guide Should Be The Sales Funnel
Many marketers base their annual plan or budget execution on the stages of the sales funnel. Next, you’ll need to get people to consider your product for their next purchase, and finally, you’ll need to get people to decide to buy your product or service, which is known as conversion. What follows is, of course, the preservation of their existence.
Say A Lot More With Less
They link this element to the expression “a picture is worth a thousand words.” So, in a video marketing campaign, well-crafted video content may say a lot more than words about your purpose. Determine your goal, consider how to communicate it, including tone, phrase, and visual forms, and stick to the principle of keeping it brief. According to a LocoWise analysis, the average video watch length on Facebook is only 18.2 seconds.
Declare the problem, depict the conflict, and let the protagonist (your company, product, or service) solve it. This should be the overall story and flow.
Your Visual Material And Effects Should Be Consistent With Your Brand
Using all visual effects, transitions, and animations in one shot is not creative. Maintain a tidy and professional appearance. Colors, typefaces, and other characteristics, for example, should remind visitors of certain aspects of your business. Even if a visual piece is innovative and interesting, it is normal that it will not work for every brand.
What Is Your Brand’s Personality?
- Is your firm seen as comforting and more serious, or are your goods more linked with fun and entertainment?
- The aesthetics should then reflect this business culture in your video marketing strategy.
- Be inventive while maintaining your business brand.
This video marketing should not only reflect you but also inspire new communication methods and trends. It is workable to adjust these inspirations to your corporate culture, whether it be a social media sensation, influencer marketing, or aesthetic effects. Don’t sacrifice your ideals, but also don’t pass up possibilities. The ideal strategy is to conduct significant market research, review best practices, and create viral campaigns while simultaneously cooperating with the creative, marketing, and sales teams. Because your communication and marketing team can help your creative team communicate the message in the right tone, while the creatives can think beyond the box.
The Qualities Of The Platform Should Be Reflected In Each Video Marketing Ad
If you want to increase brand exposure, YouTube, Instagram, and even Snapchat are excellent options. This is also true for a conversion goal, such as increasing followers. Giveaways may increase visibility on various sites.
The video format should also be appropriate for the platform. If you’re using it for a Story ad, the structure and timing should be adjusted accordingly.
While Snapchat may make use of platform features like branded lenses, Tiktok’s content may be chosen with a challenge in mind.
Finally, Provide A Call To Action
All of your efforts should culminate in a call to action. This implies you should send visitors to a landing page, form filling page, or page following symbol. CTA is the major aim of your sales funnels stage, as it is in previous levels. You may then use Analytics tools to openly monitor your performance indicators.
Important Components Of A Good Video Marketing Plan Or Video Advertisements
Video advertising is increasingly competing for attention by being more innovative and entertaining. While it’s not only about videos or clicks, we’ve included most of the best practices for making an impression with video marketing campaigns.
In The First Second, Grab The Attention Of The Audience
We’ve all heard that the attention span of the younger generation is around 8 seconds. However, many individuals are experiencing this right now. You will be skipped if you do not create video marketing material with an engaging introduction. According to Facebook Business statistics, the situation is significantly worse for Story Advertisements and skippable ads. As a result, you must catch attention right away.
Do You Ever Contemplate Watching Videos Without Sound?
You may have noticed that all platforms, including YouTube, Instagram, and Facebook, now play videos with the sound turned down and consumers view them while scrolling through their feeds. According to a Verizon survey of US customers, 69 percent of them watch the video with the sound turned off in public locations and 25 percent watch video with the sound turned off in private places. This means that your material should deliver the information while also grabbing attention without the use of music. To keep folks on screen, you’ll need eye-catching images, infographics, and interesting animations.
Consider adding subtitles and text captions within the video. This improves accessibility for persons who don’t have headphones, are in a public place or see impairment.
Consider Going Mobile-First
Our fact is that we consume mobile content. According to HubSpot, 78 percent of users view videos every week and 55 percent consume video content every day. As a result, evaluate different device screen sizes, study heat maps to understand how customers act on their devices and do A/B testing for horizontal and Story ads.
Correctly Launching Video Ads Objectives
Each social media site has its own set of ad objectives and offers a variety of possibilities. For each level of the Sales Funnel, Facebook Business Manager, for example, provides various items. For the awareness stage, you may target brand awareness and reach, traffic, views, lead generation, and other metrics, as well as many conversion kinds.
You can monitor and evaluate these numbers this way. YouTube–Google Ads has a comparable but more specialized goal-setting approach. Your ad objectives should also correspond with this process while creating video marketing content based on a sales funnel strategy.
Pay Attention On The Thumbnail
To persuade viewers to watch your movie, you need a professionally edited thumbnail that is engaging, attention-grabbing, and relevant. YouTube and Facebook, for example, provide a variety of thumbnails based on video screenshots; but a personalized thumbnail may be more effective.
You should also avoid adding too much text on the thumbnail because many platforms will reject it and will confuse the image. Stick to smart and succinct answers while discussing the video’s topic.
Make Improvements To The Caption, Description, And Text
You shouldn’t rely on an old-school strong voice-over to get your point through. Remember that these technical features are equally important for excellent SEO results. You must alter the title, description, alt text, and tags sections to make your site or content more apparent to search engines.