Not sure how to get more people to listen to your podcast via Podcast SEO? You need to understand how to expand your podcast after investing so much time and energy in your research and recording.
What Is SEO for Podcasts?
It refers to a technique for boosting both the amount and quality of visitors to your website through unpaid (organic) search results on sites like Google.
Applying SEO strategies to your podcast is a sustainable way to expand your listenership and boost your online visibility. Instead of depending just on getting discovered via podcast applications, by optimizing your podcast for search engines, you provide prospective listeners additional opportunities to find you and your program while searching online.
Of course, some podcast listeners may just open a phone app or visit Spotify or Apple Podcasts to look for new episodes. It is vital to optimize your podcast with terms if you want it to appear in the search results in order for it to act as a search engine, which is a role that every podcast app does.
However, there is a sizable audience that is either not already listening to podcasts or doesn’t know where to go for new ones.
For instance, some people would go to Google and type in terms like “podcasts about rap music” or “podcasts about film reviews” to find podcasts.
Since When Does Google Index And Display Podcasts?
Google began indexing podcasts in May 2019 so that it may present programs in its search results directly.
In other words, based on a user’s search query, Google will provide relevant or associated podcasts that may be instantly listened to in Google Search and other products like Google Assistant.
Google analyzes and transcribes podcast audio information to make it easier to comprehend episodes. Since users can see podcast episodes through Google without needing a podcast client, this is undoubtedly good news for discoverability.
How to Optimize Podcast for More Audience Reach?
Google Podcasts Manager: How to Claim Your Podcast?
For your podcast to appear in search results, Google must index it. I have an example that can perhaps assist you in better comprehending what this implies if you’re not sure.
Consider Google to be a library where the books are pages and websites. Google accomplishes the same thing that a librarian would do, only it utilizes bots instead of people to sort through and categorize books so that library patrons may locate them later.
We strongly advise using Google Podcasts Manager to authenticate your identity to aid this podcast SEO process.
- Verification consists of the following five simple steps:
- Through your Captivate dashboard’s Distribution tab, you may access Google Podcasts Manager.
- Use your Google Account to sign in (or create one).
- Podcast’s RSS feed URL.
- Make sure the episodes and artwork are appropriately pulling through by previewing your feed.
- Your RSS feed’s linked email address will then get a code from Google.
- Input the code to confirm ownership.
Use Apps for Listening To Podcasts:
How do you increase your podcast’s Google ranking with Podcast SEO free? Encourage people to promote your podcast on their blogs, websites, social media platforms, and podcasts. Your podcast will rank higher on Google the more it is shared and referenced.
Additionally, be sure to make your episodes available on podcast listening applications. The better, the more applications you use. It increases your chances of connecting with as many individuals as you can on different websites.
The most well-known podcast directories that can be used for podcast SEO are:
- iTunes Podcasts
- Spotify Podcasts
- YouTube Podcasts
Podcast Description and Synopsis:
A podcast description gives a brief overview of the topic of the episode. When prospective listeners are browsing Spotify, they will read the podcast description.
Enhance The Episode Titles:
If you place a high priority on SEO, each episode’s title should be optimized, just like the name of your program.
You should have no trouble naming your episodes. Make sure the term is there since you centered the episode on it. Even better, place it at the start of the title.
Additionally, use Google to discover what other content providers have given their titles. Try to come up with a new title for your essay that still highlights the term.
Summarize Each Podcast:
Always write a summary that summarizes the topic of the podcast for podcast SEO. Writing down the subjects, the major points discussed, the guest, and a few specifics about key components that someone could look for is required.
Optimize Podcast SEO For YouTube:
YouTube is perhaps the site where people listen to podcasts more often than any other (followed closely by Spotify).
As a result, it is absolutely necessary to upload a copy of the podcast to YouTube.
Be sure to give the podcast a descriptive title and description, in addition to keywords that will assist listeners in discovering the podcast.
Optimize Podcast SEO for Spotify:
It’s crucial to know how to optimize a podcast so that more people can discover and listen to it since Spotify is the second most popular platform for listening to podcasts.
Use Podcast Show Page on Spotify:
There is a show page for each podcast. The homepage, also known as the landing page, of a podcast is called the show page. On this page, the podcast host provides an overview of the content covered throughout the series.
A show page is comprised of the following five elements:
- Logo design
- The follow button
- Episode index
Choose A Set Of Keywords For Every Episode for Podcast SEO:
Why are keywords necessary for your podcast? Because it will draw in a target demographic who uses certain search terms.
How do you decide what keywords to use for your podcast? Choose one brief sentence to serve as your primary theme. Add a few more crucial keywords as well. For instance, enter the word “marketing trends” into the Apple Podcast search field.
A list of the series and episodes that relate to this phrase will be shown.
Create Episode-Related Blog Posts to Level Up Podcast SEO:
Blog entries will boost your presence in the search results for related keywords thanks to the power of text content.
How may they advertise your podcast? First off, a title and text are extra chances to improve the podcast SEO using relevant keywords.
Additionally, the language explains what to anticipate, making it simpler for consumers to determine how relevant the podcast is to their inquiries. And whether you even need to turn them on. Include a link to the necessary resources, such as the landing page, and add any pertinent information about the guests that weren’t covered in the audio.
If you utilized Ecamm Live to generate your podcast, you may submit the episode’s video clip to Descript to get the transcript to conduct podcast SEO easily.
Ask for Reviews And Ratings:
Getting reviews and ratings for your podcast is another approach to improving your podcast’s SEO. Positive comments establish your reputation with your listeners and help you rank higher than your rivals.
With strong calls to action, ask your viewers to rate, comment, or like your episodes. However, ask gently to avoid upsetting your audience.
The most visited website worldwide is Google. You must use podcast SEO, regardless of whether you love it or detest it.
Increased content creation and use of content marketing are two ways to increase SEO traffic. It’s a competitive strategy that you need to think about.
But there’s another, simpler solution: make a podcast SEO and get it high on Google.